An app has been developed for new mothers. A digital maternity app, launched in November 2018 includes innovative features:
- enabling women and their families easy access to accurate and up-to-date local maternity services information to confidently make choices about their maternity care provider, birth setting and other care options;
- providing easy access to clinician-validated and locally pertinent information, which has been collaboratively approved, thus addressing the challenge of inconsistencies in information;
- encouraging women and their families to actively participate in their maternity care by being prompted to co-create and share their digital care plans with the clinical teams.
Notably, the app provides a single point of access enabling women to refer themselves to maternity services, ensuring timely first access to maternity care and supporting the national recommendation of review by local maternity services before 11 weeks of pregnancy.
A recent poll of the maternity services suggests that by far the majority of women self- refer for maternity care in preference to making an appointment to see their GP.